Mobile services in Russia
i-Free provided Augmented Reality Service for TARGET MEDIA
Written by Russia-Mobile.com Friday, 10 February 2012 19:07
Russian mobile company i-Free provided TARGET MEDIA communications group with proprietary Augmented Reality technology to launch “Ponchball” - AR game and service. With Ponchball, the agency will greet its clients in style on any holidays for a whole year.
Augmented Reality (AR) is an ideal technology for all kinds of unusual and exciting WOW services. i-Free, which was one of the pioneers of AR products and services in Eastern Europe, has by now created numerous AR products for different applications in daily life and in business.
Most recently, i-Free was commissioned by TARGET MEDIA, a communications group, to develop a service for unusual holiday greetings to its clients. The game “Ponchball,” created by i-Free, is a service that combines web technology and Augmented Reality technology. The agency has successfully trialed the game over the Christmas Season, and plans to use it to greet its clients on other holidays as well.
The project was built around a certain 2012 tabletop calendar, which TARGET MEDIA had mailed to its clients as a Season’s gift. The calendar bears the agency’s slogan for the year: “Try TARGET MEDIA!”, and its every page carries the TARGET MEDIA logo featuring all kinds of delicious food.
Read more: i-Free provided Augmented Reality Service for TARGET MEDIA
Russian Sitronics teams up with G&D to create NFC-capable SIM cards
Written by Russia-Mobile.com Thursday, 13 October 2011 18:55
Giesecke & Devrient and Sitronics Smart Technologies (SST) joined their efforts to create NFC-capable SIM cards for a mobile payment system in Russia, reports NFC News.
The first of it’s kind in Russia, the solution will enable MTS customers, a leading Russian mobile operator, to tap and pay for gas at Lukoil service stations using only their mobile phones.
According to G&D, the system will use its NFC enabled SIM cards, which can be used in a wide range of available mobile phones, including Samsung, Nokia, HTC, Sony Ericsson, RIM, Motorola or LG
To complete a transaction at the pump, all the customer has to do is hold his or her cell phone against the card reader. The invoice amount is debited via an electronic cash function on the SIM card that MTS customers can activate with the provider.
Read more: Russian Sitronics teams up with G&D to create NFC-capable SIM cards
i-Free is a WSA Mobile ‘2010 laureate for “Mobile Vending” solution
Written by Russia-Mobile.com Friday, 17 December 2010 21:48
i-Free, one of the top mobile content and service company in Russia and former USSR countries, won a prize at World Summit Award Mobile ‘2010 for its “Mobile Vending” solution.
World Summit Award Mobile (WSA Mobile) is a high-profile international mobile industry competition featuring the most promising mobile projects from every part of the world. The competition listed over 100 participating countries this year.
i-Free’s “Mobile Vending” was the winner in the mBusiness & Commerce category. “Winning a tough competition like this is no small achievement,” said Andrei Pristinsky, who manages innovation projects at i-Free. “There were lots of really interesting works and advanced solutions. Our win attests that Russian software products and innovative services are relevant worldwide, not just in Russia.”
“Mobile Vending” is a dual-functionality hard- and software package for vending machines that supports both mobile commerce and remote management and auditing of the machine’s key functions. The package comprises a GSM module (installed in the vending machine), a server module (administers the preset work sequence), and a WEB interface (the tool that mediates between the system, the computer and the mobile phone).
Read more: i-Free is a WSA Mobile ‘2010 laureate for “Mobile Vending” solution
i-Free joined NFC Forum
Written by Russia-Mobile.com Tuesday, 02 November 2010 16:06
Russian mobile services and content provider i-Free has joined NFC Forum, the international organization that spearheads NFC development globally, on all levels. i-Free is now the first Russian company among NFC Forum members.
i-Free was a pioneer of NFC-based products and services in the former USSR countries and Eastern Europe. i-Free has tested and piloted a range of new solutions in the past two years, so the company’s accession to the NFC Forum appears to be a logical segue.
In joining the NFC Forum, the intention of i-Free is to instrumentally contribute to promoting the NFC standard, take part in NFC Forum projects globally and in Russia, share ideas and expertise and enlarge its partner network.
“We have designed NFC-based products and services for a few years,” said Andrei Pristinsky, who is in charge of innovation projects at i-Free. “But we are on a whole new level now, so partnership with a high-profile industry association like the NFC Forum will really help us be as productive as we can be. We plan to aggressively promote the NFC standard and network extensively with international companies.”